Double or Triple Your Book’s Sales by Rewriting Just 5 to 10 Words

Marketing, On Writing, The Book Business • By Mark Tier • October 16, 2013 • 11 Comments

Dear Author: What are the most important words you’ll ever write?

Perhaps the line that grabs the reader by the short and curlies and never lets him go.

Or the last, page-turning paragraph of Chapter 1 (and, for that matter, every other chapter) that leaves the reader begging for more.

Or, it could be the covering letter to New York’s #1 agent that gets you that mouth-watering contract.

And how about the “blurb” that excites book-buyers so much that they take it straight to the checkout counter.

Or . . . as you’ll see, none of the above. . . .

A Rose by Any Other Name…? Shakespeare Got It Wrong

Marketing, On Writing, Politically Incorrect Stuff, The Book Business • By Mark Tier • October 7, 2013 • 6 Comments

“What’s in a name? that which we call a rose
By any other name would smell as sweet” asks Juliet of her beloved Romeo.

Really?

How I Saved Singapore Airlines

Business, Marketing • By Mark Tier • June 28, 2012 • 1 Comment

[from making a BIG mistake]

The Price of “FREE”

Marketing • By Mark Tier • January 20, 2012 • Leave a comment

“Free” is free, right?

Think again.